It struck me the other day after watching another what seemed like stream of pointless adverts, what could or should the future be for brands and agencies in the future, maybe this has become more topical in these strained economic times, where it seems budgets are drying up, adverts re-run and marketeers under direction to reduce spending in advertising.
How can brands achieve a level of awareness or communicate a message in this fast moving digital age ? With everything on demand, we can choose what we watch, when we watch it and at the speed we want to, adverts are skipped over, occasionally stopped at something brilliant maybe, but maybe im looking for that brilliance.
We have SKY+, Freeview, V-Box, and DVDs in our homes, online we have YouTube, Vimeo, Blip, Grooveshark, Jumpcut, applications installed on your laptops / computers ( Still playing with Boxee ). It’s with this that I believe that spending huge amounts on expensive advertsing campaigns will soon become a thing of the past in the traditional sense. I believe brands and agencies will soon start moving toward a more lo-fi approach using online and other digital comms to allow interaction at a level that ATL just cannot. Using saturation and riskier ideas as a structure that would resonate better ( see the Black Swan theory ), allowing the agency to act more contextually with broader social dynamics, engaging on immediate issues that they may be facing rather than the possible abstract.
I do believe that what I am talking about here is a bigger shift in terms of where do agencies spend their clients money, I believe that digital can truly make huge strides in these next few years and will help shape of what surely will become a new advertising agency model.
Just noticed my good friend and ex colleague of work Stu Hamilton has just updated his website, Stu was responsible for putting all the moving bits in virtually every project whilst at code, non more than Original Source.
So budding Flash ppl keep an eye on his site for updates and experiments, I’m sure it will be very intersting in the next few months.
Go check out creative wax
But I cannot continue and listen to this farce of a news story SachsBrandRossGate. They made a joke, some would find funny, others may not. The girl in question and her grandfather got upset. One was outraged whilst being semi naked or naked in every article, and his grand daughter was distraught… ;)
What a wonderful country this is where 800 people complain about a broadcast, which then with all the media coverage raises to 30,000 out of a population of 60,776,238… and counting. (Bare in mind the average X-Factor vote on a Saturday) not a lot really is it.
And so that is it. A joke went wrong, some people resigned, some got suspended and some are embarassed at dinner parties.
And the irony of the whole story - Brand did shag his grand daughter… touche Russel !
Get over it.
Well it seems more proof that Daniel craig has truly reinvented Bond, and so another wonderful ad by Fallon ( Exec CD Richard Flintham ) has been produced to mark the launch of the new 007 film
This advert is beautiful, in almost every way. The execution is fantastic, and the idea is wonderful.
Shame this isn’t the main ad for the film… can’t wait to see it.
What a great campaign, bringing back the bud adverts from 8yrs ago.
The only thing missing for us is one of the dude’s calling someone in the uk who’s then passing the phone to someone in Iceland…who’s eating some Kellogs Crunch(y) Cornflakes.
Wassssup…..
It’s coming again, a boat load of digitals, and people all using this organised event as a really good excuse for a beer and a chat, It’s about time something like this was going on in Manchester for digital.
So put your best frocks on and see you there - A few of us at Code we will be rolling out a little earlier and doing a couple of beers in town around the Northern Quarter before we meet.
See you on the 6th ND folk. Must remember to buy Mr Booth a drink next time.
Love this, lovely piece of work, quirky, funny, and a great demo of personalisation; although I have noticed everyone seems to look like Chris Moyles on it!
Great example of a little campaign and a bit of interactive engagement for an FMCG brand that is not very well known… did a job for me, what do you think ?
I’m kinda loving ECO too…
This has to be a load of fun… remixing on the fly. Some have said this is like being on electronic drugs. Others have said it isn’t.
Download it, try it… become the next Daniel Bedingfield.
Good Luck
Lovely little article / snippet about Original Source ; i’m glad its not just a creative as well, just a bit of a reflection on what this bit of work means to them, and im really glad they liked it.
http://www.thedrum.co.uk/indepth/1680-creative-review-laura-hickman-sparkes-healthsure
